
Virtual Pro
‘The global surf comp you didn’t know you were a part of.’
Using data collected from the Search GPS Watch, Rip Curl created and hosted the world’s first intercontinental surf comp.
The catch? We didn’t tell anyone until it was over.
The Virtual Pro became the world’s first surf competition held completely in hindsight. Like a Championship Tour event The Virtual Pro took place over a 10-day event window.
Anyone who logged sessions during that period was entered - whether they knew it or not! Shortly after the competition period surfers received an athlete profile along with a bespoke digital scorecard visualising their individual sessions. This digital scorecard was presented as a data visualisation and optimised for sharing on social channels.
Our shared vision is for The Virtual Pro to be a regular, digital event fixture that sits alongside The Rip Curl Pro and Rip Curl Bells Beach events - only this event won’t be reserved for an elite few, it’ll be open to anyone with a Rip Curl Search GPS Watch.
More info on the tech involved can be found here https://www.eyejack.io/projects/rip-curl-virtual-pro




Awards
Spikes Asia - x6 Shortlist, x4 Bronze
2024
D&AD - X2 Shortlist, 1X Pencil
2024
Award - x10 Finalists, 5 Bronze, 1 Silver
Cannes - X2 Shortlist, X1 Bronze
2024
2024
Creative Lead, Concept & Art Director: Mick Pollard
Creative Director & Copy: Jack Delmonte
Data Vis: EyeJack
Agency: VMLY&R