Virtual Pro

‘The global surf comp you didn’t know you were a part of.’

 
 

Using data collected from the Search GPS Watch, Rip Curl created and hosted the world’s first intercontinental surf comp. 

The catch? We didn’t tell anyone until it was over. 

The Virtual Pro became the world’s first surf competition held completely in hindsight. Like a Championship Tour event The Virtual Pro took place over a 10-day event window. 

Anyone who logged sessions during that period was entered - whether they knew it or not! Shortly after the competition period surfers received an athlete profile along with a bespoke digital scorecard visualising their individual sessions.  This digital scorecard was presented as a data visualisation and optimised for sharing on social channels. 

Our shared vision is for The Virtual Pro to be a regular, digital event fixture that sits alongside The Rip Curl Pro and Rip Curl Bells Beach events  - only this event won’t be reserved for an elite few, it’ll be open to anyone with a Rip Curl Search GPS Watch.

More info on the tech involved can be found here https://www.eyejack.io/projects/rip-curl-virtual-pro

Awards


Spikes Asia - x6 Shortlist, x4 Bronze

2024

D&AD - X2 Shortlist, 1X Pencil


2024

Award - x10 Finalists, 5 Bronze, 1 Silver

Cannes - X2 Shortlist, X1 Bronze


2024


2024

Creative Lead, Concept & Art Director: Mick Pollard

Creative Director & Copy: Jack Delmonte

Data Vis: EyeJack

Agency: VMLY&R

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