Areas of Expertise

Art Direction

DARK SOULS 3

Design

AVERAGE GUITAR PLAYING

COOL IDEAS

SMASHING BEERS

Copywriting

BEING KIND OF AWKWARD IN SOCIAL SITUATIONS

Does anyone actually read this bit? who knows…If you’ve made it this far you obviously give a shit for whatever reason, so here’s some not so interesting factoids about me, observations & pearls of wisdom.

The best creative teams are trios, not duos. Art Director, Copywriter & Strategist/Planner.

Just because you’re a ‘creative’ it doesn’t mean you have to wear boardshorts in the office.

Why get excited about making TV ads when nobody watches TV anymore?

Pinterest is a wildly underrated tool for concepting.

Working in the office is better than working from home. Last minute brainstorms that crack that big idea don’t happen at home.

Just because you were in the room when that person had that idea doesn’t mean you get to go on the credits.

Winning a big pitch is better than winning a big award.

Sometimes I enjoy working late nights and weekends, I don’t enjoy doing it 12 months of the year with zero thanks.

I didn’t go to private school.

I have a cat called Ru Paul Charles,

I have a cat called Maggie,

& a dog named Fankie

I failed Graphic Design at Uni twice and my tutor said I’d never amount to anything. Fuck you Charlotte.

The CRIX is potentially the best pub in the world, even though the garden smells like piss.

Experience -

The General Store - Sydney

AKQA - Sydney

VMLY&R - Sydney

ClemengerBBDO - Sydney

The Monkeys - Sydney

Rapp - London

HyperNaked - London

Digitas LBI - London

Stack - London