
Bankwest
‘The Guitar’
Fed up with the frustrations of banking? So are we.
That’s why Bankwest is actively fighting to keep things simple; less hassle, less stress, less complication and less BS.
Experience Bankwest and you’ll fall in love with less too.
In this story, Brooklyn falls in love with a 3 necked guitar but thanks to Bankwest’s ‘Bucket’ system moving her cash around has never been easier.
I wanted a 5 necked guitar, but apparently a 5 necked guitar was simply outrageous.
Lead Creative/Art Director: Mick Pollard
Copywriter: Zander Williment
CCO: Paul Nagy
Director/Production: Buck Studios
Agency: VMLY&R